A traditional CRM may not work for your field sales team. Here is why

The most expensive thing that you can do in sales is to spend your time with the wrong prospect. And a close second is spending time on the wrong CRM software. Especially using software that was built for inside sales teams when you have a field sales team

It is correct to say that there is no tool in your sales arsenal that is more important or impactful to your long term income stream than your prospect database. And the right CRM software for sales management is the key. It’s like your own “golden goose.” It will keep giving you provided you choose the correct CRM software to improve your sales teams productivity. There is a whole lot of planning and effort that goes into managing day-to-day field sales operations. There are also numerous prospect opportunities that your sales representatives need to seize. This is true for any CRM in general. However, there are a lot more nuances at play when you select a field sales-specific CRM. Field sales CRM software like Fieldproxy helps you create and optimize a streamlined workflow that is specific to the way your field team operates. They help your field sales team reach your customers at the right time with the right message to help you drive sales, build personalized experiences, stand out from the competition, and help achieve your targets.

Why Field-specific CRM?

If adopted and used correctly, CRM for field sales such as Fieldproxy is going to boost the performance of your field sales team exponentially. It will help your field sales team to excel in 4 areas that are critical for them:

Let us understand how a field sales CRM software like Fieldproxy helps your business to grow

One : Quick searching and sorting leads — with location intelligence as the primary factor

There’s no time for delay in today’s world. And when a salesman walks down that ‘prospect lane’ there are a lot of challenges that he faces. CRM allows them to recognize the customers that are most likely to convert. This helps them to streamline sales/marketing teams, improve efficiency, and optimize the sales process. Tools like Fieldproxy helps your field sales team identify high potential leads — those who exhibit sales-ready buying signals and behaviours — in the vicinity of the area they are working in for the particular day. All of these signals can be tuned to your business. By sorting leads your sales force can reach customers at the right time. Conveying the right message will help you drive sales. Sales reps can automatically capture leads from multiple sources and segment them according to characteristics such as demographics, buying behaviour, tastes, and preferences which can be done through CRM software such as Fieldproxy.

Fieldproxy has features like optimum lead distribution and dynamic beat allocations help in making the sales process smooth — and ensure maximum coverage for your field sales team. It has a system designed to automatically generate the best route for your sales force so that they can cover more locations in the least time and you can increase your sales. Your sales team can identify stores that they must visit. which takes into account various variables like stockouts, proximity, store potential, and multiple other custom parameters. The Fieldproxy sales representative CRM helps sales force to optimize their daily schedules and prioritize tasks to make sure customers who are a priority are not ignored and the key prospects are contacted on time. It also allows salesmen to spend more time with customers. Further leading to more deals closed and more sales.

Two : Improve Customer services

Price or product is no longer the reason why a customer chooses to do business with you today. They consider factors like on-time delivery, proper updates, and honest communication. It might surprise you to know that only 7% of organizations follow their leads within a day. The sooner a lead is followed up the higher the possibility of converting them into a customer. Fieldproxy’s mobile app CRM enables your sales team to access customer data & customer accounts on their mobile phones on the go — to ensure that hot leads in the vicinity are immediately actioned upon. It’s like an inventory that moves with them. Since all the customer-related data is stored in the mobile field sales CRM, it helps the salesmen to analyze the needs of customers and even anticipate their problems — all at the right time. All this helps to increase customer satisfaction and ensures higher profit margins

By having access to important information like product information, account history, delivery date, etc., the sales force can make well-informed decisions quickly and respond to leads even faster. Less time is wasted searching for contact and trying to recall the conversation you had last time. Rather more time can be spent on having productive discussions. CRM for sales software such as Fieldproxy allows your sales force to find all the field data in a single place. Being a concerned manager you can also get a 360-degree view of your entire field operations through a simple to use dashboard. Moreover, with features like real-time live location tracking, you can know the effective time spent in the field by your salesman. Hence it helps in tracking and improving your field agent’s productivity and building better customer relationships.

Three : There is more to it

The above features that you read are just the beginning of a pros list of a field-specific CRM. In addition to the above, a field sales CRM also helps sales force teams to segment data and identify valuable opportunities via criteria based selections. This prevents them from hours of cutting and pasting from various documents or surfing in the disorganized lists of data. The best CRM for sales representatives helps salespeople to know exactly when customers need to be contacted by tracking all communications with them. For example, within the same app you have information regarding product replacement, contract renewal, or a recent upsell to a new product or service. This all increases your chances of closing a sale or deriving more value from the customer. Field sales CRM software like Fieldproxy can also help your sales force to easily prepare their weekly or monthly reports for management. The process is automated and takes just some clicks to inform your manager about what sales are currently in progress. You never have to manually intervene in the entire process once you set it up

Fieldproxy also offers you options like reduce downtime with efficient scheduling and Custom tasks for each visit. This helps you keep a track of everything and allows the sales representatives to know what they need to take care of before meeting the customer again

You can also streamline your communications with the customers. By personalizing your communication, you can see how your customers’ perception of your business starts to improve for the company’s good. To win the heart and wallet of your customers your salesmen need to proactively offer customers relevant services. The best sales force management and CRM software like Fieldproxy allows users to view statistics from a highly engaging perspective.

By using customized reports and dashboards, such CRM software offers real-time data updates and a platform that can be accessed from your mobile phone too. In today’s technology-dominated world, customers demand a lot of attention. And they expect you to do business with them on their terms. So the best CRM software helps you to do all of this. And also increase the productivity of your field agents.

Originally published at https://fieldproxy.com on October 26, 2020.